YOUR ONLINE HOME
You know what you’re creating.
Now let’s give it a home.
Your business deserves an online space that feels like you — and actually works.
We'll bring together your brand, website and essential business technology so you have somewhere clear, beautiful and functional to send the people who want to work with you.
Available to New Chapter graduates.
You bring your work.
We’ll build the home.
Which platform?
Do I need a CRM?
Why isn’t this form working?
I JUST WANT TO DO MY WORK.
← fair enough
How do people pay me?
Wait… now I need an automation?
You shouldn’t have to become a web designer to run your business.
Somewhere between having an idea and actually bringing it into the world, you suddenly need a website, forms, emails, payments, booking systems, domains, automations and approximately 427 passwords.
You can learn all of it.
But that doesn’t mean you should have to.
Your Online Home is for the point where you've done the deeper thinking.
You know what you’re creating.
You know who it’s for.
You’ve made the important business decisions.
Now you need someone to bring the practical pieces together.
WHAT IS AN ONLINE HOME?
Your online home is more than a website.
It’s the place where your work, message, offers and business systems meet.
YOUR WORK
YOUR BRAND
YOUR WEBSITE
YOUR SYSTEMS
YOUR ONLINE HOME
It should help someone quickly understand:
Who are you? —> What do you do? —> Is this for me? —> What can I do next?
And behind the scenes, it should make your business easier to run.
Not technology for technology’s sake.
Not another complicated system you’re supposed to keep up with.
A practical online home for the work you’re here to do.
And you don’t have to build it yourself.
WHAT WE CREATE FOR YOU
We’ll bring the pieces together.
YOUR BRAND
We'll create a simple, cohesive visual foundation for your online home.
Primary logo
Colour palette
Typography
Simple visual direction
If you already have branding that works, we're not going to redesign it just because we can.
01
02
YOUR WEBSITE
We'll create up to 5 core website pages.
These might include:
Home
About
Work With Me / Services
Contact
Events, Podcast, Resources or another core page
Plus up to 2 individual offer or sales pages.
We'll decide the exact page structure before your project begins.
Because more pages don't necessarily make a better website.
YOUR ESSENTIAL TECH
We'll connect the essential technology your online business needs.
Email + CRM connection
Contact forms
Newsletter signup
One opt-in + delivery automation
Booking system
Payment links/buttons
Domain connection
Analytics
Essential forms and basic automations
Your technology should support your business — not become your business.
03
YOUR SOCIAL STARTER KIT
Once your visual identity is established, we'll create 5 reusable social media templates.
Not a social media strategy.
Not ongoing content creation.
Just useful, on-brand templates so you don't launch your beautiful new online home and then discover every Instagram post still looks like it belongs to a different business.
04
FINISH + LAUNCH
We'll bring everything together, test the important journeys and make sure your online home works across desktop and mobile.
We'll check things like:
Can someone understand what you do?
Can they find the right offer?
Can they contact you?
Can they book?
Can they pay?
Does the form actually send the thing it's supposed to send?
The glamorous questions.
But important ones.
Your project includes up to 3 defined rounds of consolidated revisions.
Then:
Your Online Home goes live.
05
HOW WE WORK TOGETHER
YOU BRING THE WORK. WE BUILD THE HOME.
You don't have to do everything yourself.
YOU
YOU BRING
Your work.
Your expertise.
Your offers.
Your knowledge of your clients.
Your stories and ideas.
The substance of what you want to say.
Your feedback.
Your decisions.
Your final approval.
US
WE BRING
Business understanding.
Brand support.
Website creation.
Technology.
Systems.
Implementation.
Problem solving.
And quite a lot of clicking on things you really shouldn't need to click on yourself.
YOU REMAIN THE CEO.
WE BRING YOUR ONLINE HOME TO LIFE.
Your website still needs to sound like you.
We're not going to invent your business from a blank page.
You'll bring the ideas, expertise, stories and substance.
You might bring polished copy.
Or you might bring rough copy, notes, voice recordings and thoughts that need organising.
We can help shape and structure the material you've already created using the tools available to us.
IMPORTANT NOTE:
But this isn't a full professional copywriting service.
Your voice stays yours.
We help give it somewhere to live.
YOUR IDEAS
OUR SUPPORT
YOUR VOICE
BEFORE WE CREATE THE HOME
Why New Chapter Comes First
First we decide. Then we bring it to life.
I've learned this one the expensive way.
A website becomes very difficult to create when we're simultaneously trying to figure out:
Who are you serving?
What are you offering?
How should the business work?
What do you want to be known for?
What pages do you need?
What are we actually selling?
Technology can't answer those questions for us.
That's why Your Online Home is available after New Chapter.
New Chapter is where we explore, question and make the important business decisions.
Your Online Home is where we take those decisions and give them form.
NEW CHAPTER
Explore what you want to create,
YOUR ONLINE HOME
Give it somewhere to live.
This means when your project begins, the team can actually get to work.
Rather than spending six weeks debating your niche while somebody waits to choose a font.
FROM FRIDA TO THE TEAM
We begin together. Then my team takes it from there.
_______________
THE PROCESS
Your project begins with a Build Strategy Session with me.
We'll look at what you decided during New Chapter and make sure we're clear about what we're creating.
We'll confirm:
The priorities
The pages
The important customer journeys
The technology
What needs to happen
And equally importantly:
What we're NOT creating.
Then I hand the project over to the team.
They're responsible for implementation and project workflow.
You'll work directly with them on content, feedback, files, questions and approvals.
I'm not going to sit in the middle forwarding messages between everybody.
YOU + FRIDA
BUILD STRATEGY SESSION
THE PLAN
YOU + THE TEAM
CREATE + IMPLEMENT
YOUR ONLINE HOME
HOW IT WORKS
From your ideas to your online home.
01 - GET HOME READY
Before your project begins, we'll make sure we have everything we need.
That may include:
Your agreed business direction and offers
Rough copy/content
Photographs and images
Logins/access
Domain information
Legal copy where required
Any other materials agreed for your project
Your 4–6 week project timeline begins when you're Home Ready.
Not when you first enquire. Not while we're still waiting for your About page. Not while you're deciding whether you actually want to sell the offer we're creating a page for.
No content = no start date.
Said with love.
02 — GATHER
Organise everything we need.
We'll organise your content, brand direction, pages and technical requirements.
You'll know what we need from you.
We'll know what we're responsible for.
Everybody knows what we're creating.
03 — CREATE
Then the team gets to work.
Website.
Brand elements.
Connections.
Systems.
Technology.
You don't need to sit beside us while we do it. Please go do your actual work.
04 — REVIEW
Your feedback makes the final refinements.
We'll show you what we've created and ask for your consolidated feedback.
3 rounds of revisions included
Clear feedback windows help us keep everything moving.
05 — LAUNCH
And then:
We'll test the agreed pieces.
Connect the final things.
Check mobile.
Check the important journeys.
Welcome home.
Your online home goes live.
HOME READY →
GATHER →
CREATE →
REVIEW →
LAUNCH
A PROJECT HAS AN END
We create it. We finish it. You use it.
Your Online Home has a defined scope and a finish line.
Your NZ$2,997 package includes the pages, systems and implementation agreed for the standard project.
Small refinements and your three revision rounds are part of the process.
⛌ But a completely new funnel isn't a revision.
⛌ Another seven pages aren't a revision.
⛌ A complex course or membership isn't a revision.
⛌ Changing platforms halfway through isn't a revision.
⛌ And discovering an entirely new business model on Tuesday afternoon isn't technically a website update.
New ideas are allowed.
Of course they are.
We'll simply decide whether they belong in this project, become additional quoted work or wait for another time.
Clear boundaries help us do better work.
And they help you actually get your online home finished
What isn’t included?
YOUR ONLINE HOME - THE SCOPE
A few things that aren't part of Your Online Home.
The standard package doesn't include:
⛌ New business strategy or offer creation
⛌ Full professional copywriting from scratch
⛌ Unlimited website pages
⛌ Complex funnels
⛌ Course or membership builds
⛌ Large platform migrations
⛌ Advanced/custom automations
⛌ Ongoing social media content creation
⛌ Paid advertising
⛌ Ongoing SEO campaigns
⛌ Unlimited revisions
⛌ Unlimited ongoing technical support
It simply means:
They're not part of Your Online Home.
If you need something outside the standard scope, we'll discuss it and quote it separately before doing the
additional work.
No mysterious invoice surprises.
YOUR ONLINE HOME IS LIVE
Your online home belongs to your business.
RUN WITH IT 🌱
You can take it and run with it yourself. That's completely fine.
Your business, your way.
GET SUPPORT 🤝
If your established business needs ongoing practical support, we can explore whether our team partnership is a fit.
A helping hand when you need it.
Ongoing support might include:
✔ Regular website updates
✔ Podcast implementation
✔ Email implementation
✔ Content formatting + scheduling
✔ Online business administration
✔ Basic ongoing systems support
Is Your Online Home what you need now?
-
You've completed New Chapter and know what you're creating.
You want a professional online home but don't want to create all the technology yourself.
You're willing to provide the content, information and feedback the team needs.
You want technology that's useful rather than unnecessarily complicated.
You're ready to make decisions.
You understand that you're still the CEO of your business.
-
You're still trying to decide what your business is.
You don't know what you're offering.
You're hoping someone else will make your business decisions for you.
You want unlimited changes with no project boundaries.
Or you're secretly hoping a new website will answer a question that isn't actually a website question.
And that's completely okay.
If that's where you are, New Chapter or a Business Exploration might be a better place to begin.
Why Frida + Team
We understand more than websites.
I've spent more than a decade working inside online businesses across coaching, mentoring, websites,
technology, systems and implementation.
And I've built a team around the practical work that makes online businesses run
That matters because we're not looking at your website as an isolated collection of pages. We're looking at the business it belongs to.
What are you selling?
How do people understand it?
Where do they go next?
How do they book?
How do they pay?
What needs to happen behind the scenes?
How can we make all of that simpler?
More than just a website.
BUSINESS
TECH
BRAND
IMPLEMENTATION
Technology that adapts to the practitioner — not the practitioner to the technology.
That's the kind of online home we want to create.
What it's like to work together
[Client testimonial goes here]
Client name
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Client name
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Client name
THE INVESTMENT
Your Online Home
A defined brand, website + essential technology package for New Chapter graduates.
NZ$2,997
Payment plan available.
✔ Booking/payment connections required
✔ Basic agreed automations
✔ Domain + analytics setup
✔ 5 reusable social media templates
✔ Mobile optimisation + testing
✔ Up to 3 rounds of consolidated revisions
✔ Launch
Your standard package includes:
✔ Build Strategy Session with Frida
✔ Simple professional brand foundation
✔ Up to 5 core website pages
✔ Up to 2 offer/sales pages
✔ Essential email + CRM connections
✔ One newsletter signup
✔ One opt-in + delivery automation
Typical project timeframe
4–6 weeks
Once you're Home Ready.
Anything outside the standard package will be discussed and quoted separately before additional work begins.
TELL US WHAT YOU'RE CREATING
Ready to give your work a home?
You've explored.
You've made the decisions.
You know what you're creating.
Now you don't have to become the web designer, systems integrator and automation troubleshooter too.
Let's bring it to life.
Tell us a little about your business and what you'd like your online home to include.
We'll look at what you've shared and come back to you about whether Your Online Home fits what you need, our current availability and what happens next.
Submitting this form doesn't commit you to anything. We'll review what you've shared and come back to you with the best next step.
TELL US WHAT YOU'RE CREATING
Your work deserves somewhere to live.
Somewhere that feels like you.
Somewhere people can find it.
Somewhere the practical pieces work.
Somewhere you can send people without apologising for the website you meant to update three years ago.
You bring your work.
We'll build the home.